If you’re looking to move cargo overseas but are confused or overwhelmed about how to manage that process, you need to consider hiring a freight forwarding company. We would of course love for you to consider hiring our freight forwarding company Merco International, but whomever you choose, use these tips below in order to make the best choice possible.

 

A great freight forwarding company is able to organize, arrange and customize every part of the transportation process – including the shipment of goods, warehousing, communication and oversight. Moreover, a freight forwarding company that has a client-first mentality, will also advise you on the fastest, most reliable and least expensive routes so you do not waste time or resources.

 

A freight forwarder needs to be seen as more than a just a vendor. They should be a valuable business partner and one you unconditionally trust. After all, you are entrusting them to move your valuable cargo and reliability and reputation are important factors to consider when making your freight forwarding choice.

 

Another important trait of a reliable freight forwarder is stress-free service. Your freight forwarding choice should already understand the complexity of moving international cargo in order to provide you with the confidence that your goods will arrive on-time and in good condition. A freight forwarder’s task is to calculate and think in advance about the best ways for cargo to reach its final destination. In case something unexpected happens, they should be able to react fast and change tactics in order to ensure smooth delivery.

 

At Merco International, we pride ourselves on the reputation we’ve built by providing the best service without exposing our clients to unnecessary stress while taking care of every single part of the shipping process.

 

Merco International has the experience, logistics infrastructure and global network to move your freight across towns, across countries and across continents. Whether you need to deliver dangerous goods such as fireworks for a worldwide music tour, or bulk commodities and specialty items, contact Merco International at 305-471-9009 or visit mercointernational.com for an absolutely free consultation to learn more about your options.

 

 

When you’re ready to take your company to the next level, international expansion may be a logical next step to take. And while you may be tempted to simply copy and paste your existing marketing tactics, it can set you back in the long-term.

 

Every country and individual markets within those countries are uniquely different. Just look at our home country of the United States as an example. What resonates with buyers in the Deep South may not work in the Pacific Northwest. And what makes sense to those in Southwest might not work in New England. That’s why a tailored marketing strategy is necessary to effectively communicate with your customer base. So how do you go about designing a specialized approach for a new country?

 

From our years of dealing in international commerce, we’ve seen that if you follow some of these simple steps and you’ll be well on your way to making an impact with your brand no matter where you grow.

 

Leverage Technology

First and foremost, you need to understand how people in your target market consumer information. Is there reliable Internet access? Which social media platforms are your potential customers engaged on? Is print media still important there? By factoring in technology and leveraging it where appropriate, you’ll be able to connect quickly with a new audience in a more cost effective manner.

 

Adapt to the Language and Culture

This should go without saying. You need to speak to new customers in their language. Just because your home base of operations is in the United States, for example, does not mean that everyone in your intended target market speaks English. With this in mind, be prepared to use translation services or bring on new staff to ensure your message being received is coherent and compelling. Furthermore, learn the general customs, holiday, mannerisms and what customers expect out of a positive consumer experience.

 

Outsource when Necessary

Local help can make all the difference when you’re crossing borders and expanding a business globally. You may find that language barriers and cultural difference make it difficult to create an effective strategy. That’s why you should always consider hiring a local agency or partner to help you identify opportunities for business success.

 

Keep an eye on the Competition

How is your competition doing in the market? How do they talk to their customers? What’s unique or disruptive about their practices? By examining their approach, you can learn not only from their successes, but also their failures.

 

Move your cargo with a Trusted Source

It goes without saying that your product is ultimately what defines you, no matter how strong your marketing push might be. So when you’re ready to move into another country, consider using a trusted freight forwarder such as ourselves, Merco International, who can help with all the logistics of transporting your goods from one country to another safely and securely.

 

With research, preparation, and creativity, you can reach the customer base that will make your international expansion a success.

 

Merco International has the experience, logistics infrastructure and global network to move your freight across towns, across countries and across continents. Whether you need to deliver dangerous goods such as fireworks for a worldwide music tour, or bulk commodities and specialty items, contact Merco International at 305-471-9009 or visit mercointernational.com for an absolutely free consultation to learn more about your options.

The most successful brands today have become global icons because of their unique ability to move product anywhere in the world. In many cases, the transportation of these goods is handled by freight forwarders such as ourselves at Merco International. Not only can a great freight forwarding company move cargo from one country to another, they can also help arrange the proper storage, packing and local distribution of goods depending upon a client’s needs.

 

In fact, freight forwarders play a vital role in smooth supply chain management, but every freight forwarding company is not the same. Below are Merco International’s five tips you should always consider before engaging with a freight forwarding company.

 

Industry Knowledge

This should go without saying. Any freight forwarder you choose needs to have thorough and detailed knowledge of international shipping, customs and regulations. Proper paperwork is an absolute necessity and certain freight forwarders also have specialties. For example, here at Merco International, one of specialty services includes the transportation of fireworks for international touring acts. We’re IATA, IMO and IACA regulated and dangerous goods certified for the transportation of Class 1 Explosives.

 

Capacity

Not every freight forwarder has the infrastructure to handle large volumes of cargo and some of the bigger freight forwarders in the industry don’t necessarily focus on the small stuff. So it’s important that you find a partner that fits your needs exactly and is capable of handling the volume of business you need.

 

Tracking Capabilities

A great freight forwarding company will be able to track your shipment from origin to final destination. It’s important that as a client, you have all the information you need regarding the status of your deliverables.

 

Carriers

A great freight forwarding company is only as effective as the haulers it is associated with. The greater number of transporters a freight forwarder works with, the better. The more choices you have between air, sea, road and rail – the more competitive you can be.

 

Pricing | Delivery

No matter what, make sure your freight forwarding choice ensures and “insurers” the timely delivery of your cargo to its final destination and in the right condition. Along with timely delivery, make sure the pricing is competitive, reliable and provides a variety of options at affordable rates.

 

Merco International has the experience, logistics infrastructure and global network to move your freight across towns, across countries and across continents. Whether you need to deliver dangerous goods such as fireworks for a worldwide music tour, or bulk commodities and specialty items, contact Merco International at 305-471-9009 or visit mercointernational.com for an absolutely free consultation to learn more about your options.

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